Psychological Tricks You Can Use to Encourage Customers to Buy

If you’re planning a start-up in Singapore, you need to come up with ways to attract more customers. Even companies that have already been established for a long time still need certain psychological tricks to influence customer behavior.

Using the power of anecdote

Simply put, people look at stories first instead of statistics. This is because stories tell of individual experiences and it’s easier for people to relate to them than looking at numbers. This is why you always see businesses feature customer reviews and testimonials. If you have a website, for example, you can share your comments of customer’s that have been satisfied with your service. This is sure to invite more potential customers since they’ve already read positive things about you.

Social proof or the bandwagon effect

This basically means a person is more likely to go with what other people are doing or in this case, buying. Today, this is easier to do because of the internet. Some businesses even use bots, for example, to gain followers in social media. Or maybe you’re an influencer and your planning to start your business. You can easily sell your products because a lot of people know you already.

Scarcity Illusion

This psychological trick takes advantage of the fact that people are more likely to buy things if they are limited. If you notice, a lot of Singaporeans line up for a product knowing that it’s limited edition no matter how long they have to wait. Airlines also use this trick when selling tickets by saying that there’s only a few left for that price. It’s quite effective especially if the products are mainly used for convenience.

Frequency illusion

Do you remember that time when you see a certain product just once, and then suddenly you’re seeing it all the time? This is called the frequency illusion or the Baader-Meinhof Phenomenon. More than anything, it’s not the business that does this but the customer’s mind itself. Once you see something, you’re twice as likely to notice it again. That’s called the mind’s selective attention. Once a company introduces a product, they just leave it at that and let your mind do all the noticing.

Loss Aversion

Loss aversion is basically centered around a consumer feeling good about gaining something while also feeling bad about losing it. This is exactly why companies do free trials! Because you get a taste of their service or product, it will be harder for you to let it go once the free trial ends. That’s why you’ll be tempted to just go for the purchase. This is actually one of the most effective and widely-used tricks to influence customer behavior.

Sentosa’s Wings of Time

What are things to do here in Singapore at night? There’s the restaurant. You can eat to your heart’s content. There are many themed restaurants here that you can go to. If fancy restaurant is not your thing, you can always check the night clubs and pubs. These places are lively that you will surely enjoy booze and laughter with your friends and co-workers.


Actually, there are a lot of things to do here in Singapore at night. If you want something new, you can consider the latest attraction in Sentosa. There’s the Wings of Time. Wings of Time has attracted many guests since it opened. If you haven’t heard about it, this is the time to get to know it. Here are some facts about it:

  • Its predecessor: Its predecessor is the Songs of the Sea. The Songs of the Sea ended in May 2014 after being witnessed by more than 8.3 million audience. It was eventually replaced by Wings of Time.
  • Why the change: The management decided to change because of time. Songs of the Sea entertained its audiences for seven years and the reality is, it is a very long time. The management finally decided to energize the Songs of the Sea. However, there are things from the Songs of the Sea that are kept. For example, the simplicity of the plot and the location of the show.


  • Attendees: According to the management, Wings of Time attracted more than 75,000 audiences in its first month. By the way, Wings of Time opened on June 17, 2014.
  • Features: It took $10 million to make this new project happen. The show features lots of attraction like multimedia effects, pyrotechnics and water fountains. It is a 25 minute show that conveys the story of two teens (Felix and Rachel). It tells about their escapades as they aid the bird-like creature (Shahbaz) go home.
  • Admissions: Wings of Time is shown twice a night (7:40 and 8:40pm). For premium seats, tickets cost $23 and for standard seats, tickets cost $18. Singaporeans only need to pay $15. It will run for five years and the management hopes to host more than 2500 audiences per session.

Singaporean or not, may admired the new attraction. The management believes that the number of attendees will still grow in the years to come. If you want to bring your whole family to witness its magnificence, you can do so. Your kids will surely be amazed of the new effects and water fountains. Oh, there’s pyrotechnics too! What are you waiting for?


How to Care for Roses for Beginners

Growing beautiful flowers is every flower enthusiast’s ultimate dream, but it takes more than watering the plants everyday to achieve it. If you are a beginner, roses might be the best type of flower to start with because they are not high maintenance.

Below are tips to successfully grow a beautiful rose garden in your backyard.

Identify the roots. If you have ever been to a rose garden, you’d know by now that there are several types to choose from. Not all roses should be grown in a pot, but potted roses are the best types for beginners. Potted roses can also withstand almost any condition and are even easy to transfer to a flower bed or another pot.

Identify the rose variety. Some rose varieties need to be grown in specific conditions to flourish, so besides the type of root, you need to research which roses can grow well in a climate like Singapore’s. There are also some types of roses that you can only plant in a big backyard (e.g., climbing roses) and may not be suitable as a potted plant on a porch.

One rose at a time. As a beginner, you should only focus on one type of rose for now and master it. You can then alter add other varieties once you are confident with your skills.

Consider the amount of sunlight received. If you love rose bushes and want them in your garden, make sure that the site gets at least 6 hours of sunlight. However, they need to be protected from the harsh sunlight at noontime and in the afternoons.

Get the right type of soil. Don’t use just about any potting soil you can find, because most varieties of roses thrive in well-drained soil. The best mix would be a combination of peat moss, heavy clay, and compost that preferably contains a lot of organic matter.

Do not plant on hot sunny days. If you are planning to transfer your newly-bought roses, do it in the early hours of the morning when the sunlight isn’t harsh. Any plant, not just roses, can wither and stress when planted in a hot sunny day.

Give them enough room to grow. A rose needs a deep pot or a deep hole to flourish. Do not plant them too close together because they need a lot of room to grow the roots. The crown of the plant should not be more than 3 inches below ground. Space the bushes at least 3 feet apart.

Use a slow-release fertilizer. This is especially important for newly-transferred roses. Water it then add some more soil at the top after replanting the rose. Remember that roses, especially rose bushes, need regular fertilizer. If you can’t find a slow-release fertilizer, you can use compost or composted manure or organic fish emulsion as substitutes. These should be applied monthly.

Water properly. Since the climate in Singapore is hot and humid, you will need to water the roses if the top of the soil looks dry. Water the roots directly, but don’t spray it on the leaves alone. Make sure the soil is uniformly wet because you shouldn’t drown the plant in water.

4 Secrets to Raising Happy Child

As parents, we want our kids to grow up as good people, be able to love and be loved, follow their dreams and find their own success. Mostly, we want our kids to be happy. But how much control do we have over our child’s happiness? What can you do to create a healthy environment for their happiness to flourish? Read on for some ideas that will help strengthen your kids’ capacity to enjoy life.

Foster Connections

One great way to promote lifelong happiness is to help your child feel connected—to you, to the rest of the family members, to people around them and even to pets. Aside from knowing that their family loves and supports them, it’s also important for your child to make connections outside of the family and feel that they belong in the society.

When kids spend time outside with friends and learn the social norms, it allows them to feel like they are part of the world, fostering feeling of content and joy.

Boost His Self-Esteem

Boost your child’s confidence by praising the right things. Perhaps, many of us are guilty for praising our child as Picasso when he scribbles or the next Kobe when he scores a shot. While there’s nothing wrong with these, it can backfire over time.

If this is the only praise you give your child, he might think that if he doesn’t succeed, he’ll fall short and his parents won’t love him anymore. So, instead of praising results, praise the effort, the creativity, the persistence that goes into achieving the result rather than the result itself.

Let Him Experience Success and Failure

It sure is difficult to see our kids struggle, but they will never know the hardships and the thrill unless we let them experience their own failures. Few skills are acquired on the first try, and it is through constant practice they will achieve mastery. And through repetitive execution of mastery they can develop the persistence that they can use in facing future challenges with optimism, which is the foundation of a happy life.

Give Him Responsibilities

Human as we are, we have that natural feeling to want to be needed. So, the more you let your child feel that he is making an important contribution to the family, from an early age, the greater his sense of self-worth is.

As early as three, your child can contribute something meaningful in the family, like refilling pet’s food bowl, setting out napkins for dinner or help watching with her baby sister as you prepare the dinner table. As long as you let them contribute and acknowledge their contribution, it will heighten their confidence, which plays an important role for lasting happiness.

Happiness of your kids depends so much on your efforts to impart and convey the right principles and values. By cultivating an environment that promotes love, gratitude and positivity, it would be easier for your children to find happiness on their own.

6 Fresh Fruit Salad Recipes

Nothing beats delicious fresh fruits for dessert, which is why you should treat yourself to these guilt-free fruit salad recipes.

Ambrosia Salad

Ingredients: 15 ounces drained canned mandarin oranges, 1 ½ cups cool whip, ½ cup sour cream, 1 cup shredded coconut, ¾ cup toasted pecans, ¾ cup stemmed and drained maraschino cherries, 1 cup chopped pineapple, and 3 cups mini marshmallows

Preparation: In a bowl, fold sour cream and cool whip, then gradually add pineapple, oranges, shredded coconut, cherries, marshmallows, and pecans. Cover and chill for at least 2 hours before serving.

Fruit Compote

Ingredients: 12 ounces strawberry, ½ ounce blanched almonds, 2 teaspoons sugar, ¼ teaspoon almond extract, 2 pears, and 1 orange

Preparation: In a saucepan over medium heat, stir in orange juice, almond extract, sugar, and pears. Stir occasionally for 5 minutes until the pears are soft, then remove from heat. Add strawberries then transfer to a lidded container. Refrigerate for 1 ½ hours. When serving, divide among glasses and garnish with almonds.

Filipino-Style Fruit Salad

Ingredients: 4 cups shredded young coconut, 30 ounces drained cannned fuirt cocktail, 1 cup drained pineapple tidbits, 15 ounces drained canned sweet corn kernels, 12 ounces drained kaong, 12 ounces drained nata de coco, 14 ounces sweetened condensed milk, and 14 ounces cream

Preparation: In a bowl, stir in fruit cocktail, shredded coconut, pineapple, and corn kernels. Gradually, stir in kaong, nata de coco, cream, and condensed milk. Chill while covered for at least 2 hours before serving.

Winter Fruit Salad

Ingredients: 8 peeled and segmented mandarin oranges, 4 apples, 4 ripe kiwis, 4 bananas, 1 ½ cups pomegranate arils, 2 teaspoons poppy seeds, 3 tablespoons lemon juice, 3 tablespoons granulated sugar, 3 tablespoons vegetable oil, 3 tablespoons olive oil, and 3 tablespoons honey

Preparation: To make the dressing, whisk sugar and lemon juice until sugar is dissolved. Gradually stir in vegetable and olive oils, honey, and poppy seeds. In a separate bowl, toss oranges, apples, kiwis, bananas, and pomegranate arils. Pour and toss dressing with he mixed fruits before serving.

Berry Cheesecake Salad

Ingredients: 8 ounces softened cream cheese, 8 ounces cool whip, ½ cup sugar, 1 cup raspberries, 1 cup blueberries, 1 cup blackberries, and 3 cups strawberries

Preparation: In a bowl, beat cream cheese and sugar until smooth, the fold in cool whip. Gradually add blueberries, blackberries, raspberries, and strawberries.

Grape Fruit Salad

Ingredients: 2 pounds seedless red grapes, 1 pound seedless green grapes, 2 tablespoons honey, 2/3 cup sour cream, 6 ounces Neufchatel cheese, 1 ½ tablespoons granulated sugar, 1 teaspoon vanilla extract, ¾ cup pecans, and 2 tablespoons light brown sugar

Preparation: In a bowl, whip Neufchatel cheese with an mixer until fluffy and smooth. Gradually add sour cream, granulated sugar, honey, and vanilla until combined. In another bowl, toss green and red grapes and ½ cup pecans. Pour and toss mixture until coated then serve with sprinkled brown sugar and remaining pecans.

When Your Child Talks Back: The Constructive Communication Approach

You ask your kid to quit playing video games because it’s time for some homework and he answers back with “whatever.” Does this attitude mean you have shortcomings as a parent?

Not necessarily. There are many reasons that influence this attitude. Sometimes, kids test boundaries to check what they can get away with. They may also do this to get attention because talking back guarantees a parent’s attention. Whatever the reasons may be, it is realistically difficult not to reply angrily. But there are, of course, wise course of actions to take that disable us to give in to our kid’s disrespectful attitude.

Watch your language and model values

If there is one thing we often hear about raising kids, that is “everything starts at home.” As a parent, it is critical to monitor your own language in dealing with your child especially when you feel like yelling or criticizing. When this is about to happen, bite your tongue and breathe deeply. Remember that your action models something to your child. If you don’t want to breed an ill-mannered kid, then don’t behave like one.

In a parenting article posted on, Dr. Borba suggests that intervention is highly needed the moment the child displays rude tone of voice or choice of words.  This can be done by allowing your child to be aware of this as you speak in a firm yet calm voice, “Let’s speak when you speak right.”

Build emotional bank with your child

Take advantage of every opportunity that you can positively connect with your child. This can involve knowing and learning what hobbies or activities interests your child, and you can start from there. You may want to invite your kid to join a workshop together or visit his favorite theme park.

Express your willingness to show that you aren’t just there to punish them when they’ve done something wrong, but you’re also someone whom they can always count on. Children think twice in hurting the feelings of their parents when they feel appreciated, loved and connected to. Always see to it to spend at least 20 minutes with you kid every day while giving them positive reinforcement and attention.

Calmly approach your child’s behavior and set clear expectations

It might be a sarcastic answer or tone of voice that hurt you but do not level your response with the same approach. “I know that you are upset at the moment. I feel how much you need me to approve of what you’re asking, but let’s talk about this when we are both calmer.”

This way, we teach our children about building a respectful conversation with another person. When kids disrespect and parents ignore it, they are given no favors. If parents respond with the same disrespectfulness, it is validating the rude behavior. In short, they take it from us.

It’s imperative to discuss and explain that there are behaviors which are off-limits. If you are not pleased with your child’s sarcastic remarks, clear that out. “It is disrespectful when I talk to you and you answer that way. Please refrain from doing that.”

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